Released on: May 20, 2008, 7:56 am

Press Release Author: DMC Software Solutions

Industry: Software

Press Release Summary: Despite doubts over the effectiveness of email-marketing,
industry experts DMC Software Solutions are urging companies to invest in
E-Marketing. If email campaigns are targeted correctly with good content it is still
a worthy investment.

Press Release Body: As the number of companies using email marketing has increased
its effectiveness has declined. Swamped by unsolicited messages, irritated by
irrelevant content and wary of emails containing viruses the percentage of emails
being opened has reduced to an all time low.

Furthermore spam filters and fire walls are becoming ever stricter, letting fewer
and fewer emails through. In percentage terms email marketing offers only minimal
increases over paper based campaigns and with this figure getting ever smaller it is
easy to question whether email marketing is worth investing in.

"The simple answer is yes. Despite falling readership it is still possible to
increase sales and awareness using Email Marketing," says Lawrence Ramsay from Sage
CRM system specialist DMC Software Solutions.

DMC Software Solutions provides CRM systems and training, as well Sage E-Marketing
which can be fully integrated with CRM systems. The combination allows companies to
create email campaign directed at an interested audience.

In recent years many doubts have been raised over the effectiveness of E-Marketing.
There were high expectations when E-Marketing first came about, it was thought be
the revolutionary future of marketing.

"Providing that you make every effort to avoid spam filters, tailor your emails to
exactly meet your audience's specification and provide relevant content then your
email will be read.

"Furthermore email marketing is still less expensive then mail based campaigns and
can be produced at a quicker rate. The main advantage of email marketing is its
ability to send bespoke, real time and customisable information to audience that is
genuinely interested," Lawrence Ramsay says.

The very nature of E-Marketing is the key to success. As email campaigns can be
directed at a specific audience - they are only received by those truly interested.
As long as the content included in email marketing is relevant and interesting to
target audience, E-Marketing works.

But experts at DMC Software Solutions remind companies to be realistic in their
expectations.

"There can be little doubt that Email Marketing has not lived up to its expected
potential, however it can still be hugely powerful. Email Marketing is something
that can be hugely beneficial to businesses of all sizes," Lawrence Ramsay explains.



About DMC Software

DMC Software Solutions is a specialist in training, supporting, supplying and
implementing Sage CRM business solutions and the full range of Sage integrated
accountancy software for companies.

Keeping over 2300 customers in the UK and Europe satisfied, the DMC Software team
has received a number of awards from Sage UK over the last six years.

DMC Software experience implementing Sage solutions in small and midsized markets
means there is no one better placed than DMC to deliver your Sage accountancy, CRM
or a totally integrated Sage Suite.


Press information, please contact

Kiia Kiander
Online PR Coordinator
kiia.kiander@webcertain.com

Web Certain Europe Ltd
Blackthorn House
Northminster Business Park
Poppleton
York
YO26 6QW
+44 1904 780030


Web Site: http://www.dmcsoftware.co.uk/

Contact Details: Press information, please contact

Kiia Kiander
Online PR Coordinator
kiia.kiander@webcertain.com

Web Certain Europe Ltd
Blackthorn House
Northminster Business Park
Poppleton
York
YO26 6QW
+44 1904 780030